Viddal Riley Celebrity Padel Tournament

Objective:
To deliver a standout, culturally driven sporting event for our client Viddal by merging boxing, football, and entertainment into a premium padel experience. The goal was to leverage a high-profile talent roster and strategic partnerships to create buzz, drive social engagement, and position the inaugural Viddal Riley Celebrity Padel Tournament as a must-attend event in the 2026 calendar.

Highlights:

• Successfully launched the inaugural Viddal Riley Celebrity Padel Tournament, blending elite sport and entertainment into a high-energy, culturally relevant event
• Brought together a diverse roster of talent across boxing, football, and entertainment, driving strong cross-audience appeal and visibility
• Delivered high-impact social performance with 27,000 views in 2 days and 238+ likes on Instagram, demonstrating strong early engagement
• Strengthened brand positioning for Viddal through premium partnerships, on-site activations, and curated experiences
• Collaborated with leading partners including Padium, BuzzBallz, Zooki, Amigos, The Little coffee company, Harvey physio, Gymbusy, LOCI and CanO Water to elevate the event experience and brand alignment
• Executed seamless talent integration and event hosting, ensuring consistent energy and audience engagement throughout
• Amplified reach through multi-talent content creation, extending visibility beyond the live event and into key digital audiences