Tyrique Hyde X 2K NBA

Objective:
Following outreach from our client NBA 2K, the aim was to leverage our client Tyrique’s strong Gen Z audience to drive awareness for both 2K and the NBA. The focus was on tapping into Tyrique’s engaged following to connect the brands with a younger, culturally relevant demographic.

Highlights:

• Successfully activated Tyrique’s audience to support NBA 2K and NBA’s Gen Z targeting
• Tyrique’s content delivered strong reach and engagement, generating 196,000 views and 5,800+ likes, highlighting clear resonance with his core audience
• Direct community interaction remained high, with 180+ combined actions across comments, reposts, and saves
• Combined influencer amplification exceeded 4M+ followers across Watson, Kidd Waya, Viddal Riley, and supporting creators