Talent Trip X Cape Verde

Objective:

To significantly increase brand awareness and global visibility for The Lagoon Resort by conceptualizing and executing a high-impact talent activation in Cape Verde. Managing the campaign end-to-end from initial ideation and strategic planning to seamless on-the-ground execution the goal was to curate an unforgettable itinerary that blended action, wellness and premium entertainment, leveraging a roster of high-engagement personalities to drive substantial social growth.

Highlights:

• Successfully drove a 50% increase in social media viewership for The Lagoon Resort by strategically aligning the brand with a powerhouse roster of talent boasting highly engaged audiences.
• Spearheaded the entire activation lifecycle from creative ideation and strategic planning to flawless event execution in a seamless partnership between APR and GTMG
• Curated a dynamic, multi-faceted itinerary that balanced high-energy action and deep relaxation, featuring boxing with champion Viddal Riley, community beach football with Dami, Toby, and Tyrique and fitness sculpt sessions led by Raahavy.
• Delivered a premium entertainment experience anchored by a massive pool party, complete with an exclusive live performance from Viddal Riley, appearances by Kiddwaya and high-energy sets by DJ WJA.
• Elevated the luxury lifestyle aesthetic through strategic beverage sponsorships with Luc Belaire and Original Bumbu, enhancing the VIP experience across all events.
• Maximized content amplification by integrating top-tier production from Chasers Club Studio ensuring stunning visual assets for sustained digital impact.
• Showcased the vibrant culture and hospitality of Cape Verde by activating across premier local venues, including Bikini Beach CV, Bar Marley CV and Nami Fine Dining.