Skip to main content

Sprayground Show at London Fashion Week

Sprayground × • September 22, 2025

Event Fashion

Objective:

Secure high-profile, authentic brand advocates for Sprayground’s London Fashion Week runway show to drive red-carpet visibility and front-row presence.

For Sprayground’s London Fashion Week presentation, we were tasked with sourcing top-tier talent who authentically aligned with the brand’s bold aesthetic. To maximize media impact and ensure genuine cultural resonance, we curated a highly targeted VIP presence, strictly selecting attendees who were already organic users of the brand.

We secured cultural heavyweights Kidd Waya and Ivorian Doll for the exclusive event. Both talents anchored the evening’s PR strategy by commanding the red carpet before taking their VIP front-row seats, seamlessly elevating Sprayground’s cultural footprint and ensuring premium visibility during LFW.

Highlights:

  • LFW Runway Presence: Secured elite talent attendance for Sprayground’s high-profile London Fashion Week show.
  • Authentic Alignment: Hand-picked VIPs (Kidd Waya and Ivorian Doll) who possess a genuine, pre-existing affinity for the brand.
  • Premium Visibility: Orchestrated standout red-carpet arrivals and exclusive front-row placement to maximize press and social exposure.