R&B Night at 411

Objective:
Curate a premium live music experience that aligns seamlessly with the brand positioning of The 411 and Kopparberg by showcasing a specialized pool of emerging R&B talent alongside a high-profile headliner.

For “The Big Apple at The 411,” brought to you by Kopparberg, we were tasked with delivering a cohesive, high-energy entertainment roster that perfectly resonated with both the venue’s identity and the sponsor’s brand vision. We orchestrated an unforgettable Saturday night by managing the complete talent procurement and curation process from start to finish.

To set the definitive tone for the evening, we brought in a dynamic host, Parice Adams, alongside DJ Anj Kay to control the room’s energy. Building the core of the night’s musical narrative, we sourced and secured four exceptional upcoming live R&B talents, Israel, Smwhre, Rxnnie, and Amanjot Sangha. This strategy not only provided a premium platform for rising artists but also delivered the exact sonic aesthetic required by the brands involved.

The night culminated in a highly anticipated headline performance by the one and only Not3s, capping off an incredible live music experience. The expert curation and strategic brand alignment successfully resonated with the target demographic, drawing a packed house of over 440 engaged attendees.

Highlights:

• Brand Alignment: Curated a targeted R&B talent pool that perfectly matched the cultural and market positioning of The 411 and official sponsor Kopparberg.
• Complete Talent Procurement: Sourced and secured the entire entertainment lineup, providing 4 emerging artists, 1 DJ, and 1 host to guide the night’s narrative.
• Headline Act: Delivered a high-impact closing performance by securing established artist Not3s.