Popcaan Week
BAPE, Rolex, XIX, McQueen, Villon, Duppy Share × Popcaan • July 28, 2024
Birthday Festival Meet and greet Music
Objective:
Building a hype for Unruly Festival through a week of high-impact brand activations, exclusive moments, and a headline birthday event.
To set the stage for Unruly Festival, we curated a week-long cultural takeover, from a BAPE fan meet-up to a private Rolex dinner, capped off by a 600+ guest blowout at Nova Park Royal with top-tier brands and celebrity guests.
With brand moments from XIX, McQueen, and Duppy Share, plus media coverage from Link Up TV and The Voice, the campaign fused music, luxury, and cultural relevance from start to finish.
Highlights:
- 600+ guests, 100 VIPs, 67+ brand leaders
- Celebs: Patrice Evra, Headie One, Michael Ward, Krept & Konan
- Brand partners: BAPE, Rolex, Ksubi, XIX, McQueen, Villon, Duppy Share
- Coverage: Link Up TV, The Voice, Kaboom Magazine
- 5-star moments: Taj 51 cake, exclusive content all week