Paris Fashion Week X Viddal Riley

Objective:

Cement Viddal’s arrival at Paris Fashion Week in June 2026 through strategic show attendance, premium brand alignments and a highly engaging consumer activation.

For Viddal’s highly anticipated PFW debut, we orchestrated a premium rollout that positioned him seamlessly within fashion’s inner circle. To ensure maximum visibility and a luxury presence, we secured a full-week sponsorship with Lotus, with Viddal navigating the streets of Paris in high-performance style.

Backed by a hand-picked, dedicated team including a top-tier stylist, we curated a flawless aesthetic for his first time attending the shows. We secured Viddal’s attendance at some of the week’s most coveted presentations and high-profile events, making strong impressions with Avirex, 3.Paradis and Songzio etc.

Beyond the runway, we executed a standout lifestyle activation in collaboration with Le Temple du Jus. Viddal formulated and launched his own custom juice product, completely taking over the brand’s digital displays. We organized a dedicated meet-and-greet that drew a continuous crowd, generating over 100 customers and fans throughout the day. The activation successfully converted foot traffic into digital growth, driving a massive 25% surge in the brand’s social media following.

Highlights:

• PFW Debut: High-profile attendance and elite access at Avirex, 3.Paradis, and Songzio.
• Brand Activation: Custom juice product launch and digital display takeover with Le Temple du Jus.
• Consumer Impact: 100+ fans at the in-store meet-and-greet, generating a 25% spike in the brand’s social following.
• Sponsorship: Exclusive Lotus partnership providing luxury transportation for the entire week.
• Team Curation: Assembled a complete support team, including expert styling, to guarantee a flawless visual narrative.