Ne-Yo X Champion
Champion × Ne-Yo • March 14, 2024
Objective:
Position Ne-Yo’s return with a premium, culturally relevant music video — amplified through strategic brand partnerships to drive visibility and lifestyle alignment.
For Ne-Yo’s “2 Million Secrets,” we secured sponsorships from Champion, Crep Protect, and Hublot — brands that saw the value in aligning with a global R&B icon known for timeless influence. Champion leaned into the music-meets-fashion narrative, Crep Protect connected with sneaker culture and streetwear audiences, and Hublot brought aspirational luxury to the visual world.
The result was a cinematic, style-forward music video that blended music, fashion, and status — racking up 2 million+ YouTube views and expanding reach across lifestyle and entertainment spaces.
Highlights:
- Brand sponsors: Champion, Crep Protect, Hublot
- 2M+ YouTube views
- Luxury-meets-streetwear integration
- Music video as a culture-forward brand platform