Gianni at Paris Fashion Week

Objective: Cement Gianni’s presence at Paris Fashion Week 2025 through high-visibility moments, elite access, and cultural alignment.

For Gianni’s debut, we executed a full-scale takeover that put him front row, on every key guest list, and cruising through Paris in a sponsored Mercedes-Benz GLE Coupé V8.

Styled by a top celebrity stylist, Gianni attended Kidsuper (dressed by the brand), Drôle de Monsieur, Songzio, and Blue Marble. We secured invites to the Avirex Pop-Up, Purple Party, Dior Showcase, Amiri Afterparty, and more.

We hosted a 70+ guest dinner at G Five Paris, plus a private dinner with Michael Rainey Jr, Jeleel, and Ivorian Doll. A sit-down with License Magazine rounded out a week built for maximum impact.

Highlights:

• Front row at Kidsuper (brand-dressed), Drôle de Monsieur, Songzio, Blue Marble
• Top events: Avirex Pop-Up, Purple Party, Dior Showcase, Amiri Afterparty, Cova Club
• G Five dinner (70+ guests), private dinner with Rainey Jr, Jeleel, Ivorian Doll
• License Magazine interview
• Sponsored Mercedes-Benz GLE Coupé V8 for full week