DJ Event at Cape Verde

Objective:

Cement our ongoing international growth and set the stage for next year’s expansion through a high-energy musical collaboration and premium brand alignments in Cape Verde.

For our latest international activation, we orchestrated a standout collaboration in Cape Verde, bringing a premier music experience to the iconic Bar Marley. We curated a top-tier roster of talent featuring DJ Pavlos, DJ Teddy Lewis, Nyiralis, Don E, and Sir DJ Corey, all seamlessly steered by our host, Burd Boy. This highly anticipated event served as an incredible launchpad to kickstart our ambitious plans for the upcoming year.

To ensure a luxury experience for our guests, we secured strategic partnerships with leading brands and local powerhouses. The Lagoon Resort played a pivotal role in making the vision a reality, while our official beverage sponsor, XIX Vodka, provided attendees with a premium, high-end spirit experience throughout the night.

The activation successfully drew a massive crowd of 500 engaged attendees, creating an unforgettable, high-energy atmosphere. The impact of the event even extended beyond the island culminating in a dedicated, mile-high shout-out on the EasyJet return flights to celebrate the week’s success with the travelers.

Highlights:

• International Expansion: A high-profile, 500-person capacity collaboration hosted at Bar Marley, Cape Verde, teasing a massive return for next year.
• Premium Sponsorships: Strategic alignments with The Lagoon Resort to facilitate the event, alongside a premium consumer beverage experience provided by XIX Vodka.
• Mile-High Recognition: Extended the event’s visibility beyond the venue with an exclusive shout-out on EasyJet flights returning from the island.
• Elite Talent Curation: Assembled a powerhouse lineup featuring five premier DJs and a dedicated host to guarantee a flawless musical narrative.