Afrikana Opening With PK Humble
Afrikana × PK Humble • April 17, 2025
Objective:
Launch Afrikana Wembley with a culturally charged, VIP-led opening night to position the restaurant as more than food, but a lifestyle destination.
For Afrikana’s first-ever celebrity-led launch, we transformed their Wembley opening into a guestlist-only, culture-first experience. Hosted by PK Humble and attended by talent like Mist, Big Tobz, A12Funny, and industry insiders, the night shifted perception, turning a restaurant opening into a moment that mattered.
We partnered with Drip Water to craft bespoke mocktails, delivered by a renowned private mixologist, adding luxury flair to the experience. The recap video hit 186K+ views on Instagram, cementing Afrikana Wembley’s place at the intersection of food, culture, and influence.
Highlights:
- Hosted by PK Humble
- VIP guestlist including Mist, Big Tobz, A12Funny, and key industry names
- Drip Water mocktail partnership with curated mixology
- 186K+ views on Instagram recap
- First Afrikana opening with full celeb & cultural alignment